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About us

Seeing the light! Naked Finance began life as three friends who decided that they wanted to see Financial Advice done differently. We all left our respective Multi-National Firms in favour of a more personal approach. We could see what was missing in the market; a one stop shop for financial advice, spoken with simplicity and honesty, and accessible to every Kiwi.

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3 friends bucking the trend

In a world marked by transactional processes, our objective is to offer personalised support to each and every Kiwi. We recognise that everybody's financial journey is different so the typical "cookie cutter" approach simply won't do. Every client will have a different starting point, different milestones and different financial goals so we will tailor our advice to suit each and every individual. Your are unique, so let's treat you that way.  

"Any fool can make something complicated. It takes a genius to make it simple." - Woody Guthrie

We won't bog you down with unnecessary detail. We only deliver clear & honest advice that is tailored to you. You're unique, so your advice will be also.

Advice through education

We can create the perfect solutions for your financial goals but the real power comes in helping you understand how to manage your finaincial planning yourself. Our primary ethos revolves around enhancing financial literacy and deciphering industry jargon, ensuring that the entire journey becomes easily understandable and maybe even enjoyable! 

Let's get to work! Contact the Naked team today.

Feel free to reach out any of the ways listed below and one of our epic staff will be able to help you on your financial journey.

Tell us how we can help and we will respond by the next working day.

Contact the team

Complete the form and a member of our team will be in contact within one business day.

Drop us an email

Email us and a member of our team will be in contact within one business day.

Sing out here

Call our admin team today to arrange for one of our advisors to call you back.

Ph: 09 416 4357

Learn more about the boys behind the brand.

Have you ever felt like you were functioning on autopilot, not making a difference in your day to day? This was the prevailing feeling amongst the founding partners of Naked Finance. We saw a gap in the market for a full suite advisory that wasn't also a soulless corporation. We favoured the ability to be agile and move with the market ebbs and flows and work with each and every client as they needed. After discussing how we wanted to see things get done, and realising we were aligned in our vision, we decided it was time to make a splash and get started. We are honest, we bare all, we are Naked Finance.

The good, the bad & the ugly.

We have seen the good and the bad happen to our clients over the years. But seeing the tremendous peace of mind they had knowing that they are working with a team of people who really care, takes the ugly and makes a masterpiece. See what our customers have to say about us and their experience with us.


Highly professional, good sound advice, support in the process of preparing the loan application and then during the purchase and settlement.



Profile image of Financial Adviser Sean


Partner/Senior Financial Adviser

Sean is a dedicated and highly motivated personal Wealth Adviser who believes that everyone should have access to high quality financial advice. His process is designed to identify Insurance and retirement income goals and lay out a series of steps to help his clients meet them, whilst ensuring overheads are met, risk is managed, and lifestyle is not compromised, to enable a secure financial future. When not working with his clients Sean is often found under the bonnet of his pride and joy - a bright yellow Mk 1 Ford Escort.

Financial Adviser Jamie sitting at his desk


Partner/Senior Financial Adviser

Jamie is always "on", to the occasional annoyance of his partners, but it keeps him process driven and ensuring the ship is running straight and true. Coming from a disciplined background in the New Zealand Police, Jamie believes that the best way to ensure an optimal outcome for a client is to follow a carefully created stepped plan. This ensures that any plan is customised and tailored to the exact needs of the individual, after all, every journey is different. When not at work, depending on the season you’ll either find Jamie on the water or in the snow enjoying all NZ has to offer.

Image of Liam leaning against a desk


Partner/Senior Financial Adviser

Liam Bratton started helping clients with mortgages right out of high school in 2005 and is our Specialist Mortgage Adviser. He prides himself on giving quality independent advice and teaching clients about the industry. No question is off limits and he loves sharing in the emotion and success that is buying a home!
Outside of the office, you’re likely to find Liam cruising the countryside with his three daughters in the back of his classic BMW or if he finds himself devoid of responsibility, a golf club or fishing rod wouldn’t be far away.

Profile image of Financial Adviser Elle


Financial Adviser

Having been in the Finance industry for 7 years Elle brings a wealth of knowledge and skill to the team at Naked Finance. Elle is particularly passionate about elevating financial literacy amongst women, a sector of the market which is sometimes over looked. She specialises in helping her clients with all needs relating to Risk and Investments.

Profile image of Financial Adviser Matt


Financial Adviser

Matt joined us from the busy world of foreign exchange trading, giving him a great grounding in the finance industry. Matt specialises in Mortgages and Investment, stating this is where his passion lies. When he isn't at work helping his clients, Matt can be found spending time with his young family.

Profile image of Office Manager Sarah


Admin Manager

Sarah comes from a strong background in the Insurance and Mortgage industry. She prides herself on ensuring each and every client has a smooth experience when dealing with us. If Sarah isn't in the office she can be found travelling and hiking, or tending to her indoor plants with her cat Dennis.



Client Relationship Officer

Jack joined the team fresh face and ready to learn, he’s hit the ground running and is central to ensuring all clients’ needs are met in a timely fashion. When Jack isn’t working he can be found watching Chelsea or at the gym.

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Digital Marketing

Sophia left behind the classic corporate world with the hope of finding a more meaningful role with a 'company who cares'. She found a soft landing at Naked Finance. She brings a decade of digital experience to the table and when she is not creating content or maintaining our digital landscape, she can be found running round Auckland  volunteering with animal rescues. 

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